What to wear in Tuscany starts with la dolce vita—timeless style, comfort on cobblestones, and a wardrobe that blends into hill towns, Renaissance piazzas and sun-dappled vineyards. This isn’t just about looking good in photos (though you will); it’s about feeling like you belong in the scene.
Whether you’re sipping Chianti in Montalcino or wandering Florence’s leather markets, this Tuscany packing list will keep your suitcase working as hard as you do at living beautifully.
Local Style Inspiration: What to wear in Tuscany
To channel the real style of Tuscany, look to its people. In Florence, fashion is less about trends and more about refinement—use this Florence fashion guide as a lens for your choices. Florentines embody sprezzatura—effortless elegance—through pieces that feel both luxurious and lived-in. A silk scarf casually knotted, a perfectly cut jacket worn on a motorino, or vintage leather boots softened with age: the effect is polished but never forced.
Color palettes often lean neutral—ivory, camel, charcoal, and black—punctuated by Tuscan earth tones like terracotta or olive green. Women favor fluid dresses paired with tailored coats, while men often wear trim trousers with crisp shirts and cashmere sweaters.
Accessories matter: heirloom gold, handmade belts and leather from Arezzo—core pieces in any Tuscany travel outfits capsule. What stands out most is restraint. You’ll rarely see over-accessorizing or obvious logos; instead, Florentine style reflects heritage, craftsmanship, and a quiet confidence.
Dressing like a local in Tuscany isn’t about looking “done up” but about cultivating pieces that are enduring, personal, and beautifully made.
If you’re still deciding what to wear in Florence, browse these creators to see real street style before you pack.
Instagram & TikTok Style Muses: What to wear in Florence & Tuscany
- @girlinflorence — Georgette Jupe
Curated effortlessly—this Florentine-based creator captures the essence of the city with refined style, light-filled scenes, and editorial polish. A beautiful blend of lifestyle and fashion. - @authentictuscany — Marie & Lorenzo
Longtime Tuscany residents (Vicopisano) offering genuine, lived-in insights and visuals from everyday Italian life in the countryside—more lifestyle than runway, but rich in local aesthetic. - @firenzemadeintuscany
Features Florence’s magazine‑worthy events, exhibitions, and fashion moments in snippets of local color and culture. - @valdirose
Run by Irene Berni and family—their feed is a stunning tapestry of Tuscan living: pastoral scenes, interiors, recipes, and sartorial moments that feel rustic yet elevated. - @valentinabarabuffi
Striking style meets Italian life—Valentina’s content is primarily based in Florence and features fashion, light, and daily texture that women can really connect with. - @luisaviaroma (Boutique)
Florence’s iconic luxury concept store. Follow for street style coverage from Pitti Uomo, behind-the-scenes of editorial shoots, and curated seasonal trends.
TikTok Hashtags to search for Tuscany Fashion & Style Ideas
- #ItalyOOTD – one of the most popular tags, offering a wealth of outfit inspiration from across Italy.
- #TuscanyOutfits – great for styles specifically inspired by Tuscany’s scenic and sartorial vibe.
- #TuscanyStyle – mirrors elegance, heritage, and resort-like form.
- #FlorenceFashion – for city-inspired looks next to Renaissance architecture.
- #ItalianSummerStyle – perfect for fresh, sunlit ensembles ideal for Siena or wine country.
- #ItalyVibes – a versatile, mood-forward tag capturing visual style and cultural ambiance.
What to Wear & Bring for Your Trip: A Jet Set Edits Capsule (Tuscany capsule wardrobe)
Now that you’ve been inspired by the local look—elegant, refined, and never overdone—it’s time to translate that inspiration into your suitcase. The beauty of Italian style lies in its effortlessness, and your packing should echo that balance of polish and ease. If you’ve been wondering what to wear in Tuscany, the answer is a capsule wardrobe that feels chic but never fussy. Enter the Jet Set Edits 5-4-3-2-1 packing method: one thoughtfully curated Tuscany capsule wardrobe with endless combinations, perfectly suited for the region’s palette, pace, and piazzas. Whether you’re strolling through Florence’s boutiques or lingering over a glass of Chianti in the Val d’Orcia, this formula ensures every piece earns its place while still leaving room for spontaneity.
The Tuscan Capsule: 5-4-3-2-1 Packing Formula
Opening your luggage on a Tuscan morning should feel like unveiling a practical, polished Tuscany packing guide in action. Each piece earns its place, ready to move seamlessly from vineyard strolls to evening aperitivi. Here’s my capsule formula to keep your packing focused, versatile, and effortlessly chic.
5 Tops
- Two Linen Blouses – Choose cream or bone shades. Perfect for wine tastings or long lunches under pergolas. To turn those moments into a reality, explore our guide to Luxury Experiences in Tuscany to find exclusive, private wine tours at hidden estates.
- One Breton Stripe Tee – A nod to effortless European style and a staple for Florence outfits. Pair with a skirt for a gallery afternoon.
- One Silk Camisole – Dresses up denim or layers under a blazer. Aperitivo hour in Florence awaits.
- One Lightweight Sweater – Cashmere if you can; cappuccino-colored for mornings in Pienza.
4 Bottoms
- Linen Trousers – Impossibly chic and whisper-light.
- A Midi Skirt – Feminine, versatile, ready for museums or moonlit dinners.
- Dark Jeans – A timeless base for city days or cooler evenings.
- Tailored Shorts – For the coast: think Elba, think linen, think divine.
3 Dresses / Jumpsuits
- A Casual Day Dress – For Arezzo’s market mornings, paired with sandals and a basket bag.
- A Slip Dress – With your blazer and strappy heels, you’re ready for Lucca at dusk.
- A Chic Jumpsuit – Your travel day hero, blending comfort and sophistication.
2 Statement Extras
- Leather Crossbody Bag – Practical meets artisanal. Go hands-free for spontaneous gelato or antique finds.
- Packable Sun Hat – Not just functional, it’s a silhouette enhancer. Fold it into your tote and go.
1 Outer Layer
- Lightweight Blazer or Trench Coat – Neutral and polished, it adds structure and grace to any outfit.
Pro Tip: I always pack a neutral palette. Ivory, camel, dove grey, and olive mirror the Tuscan landscape and mix effortlessly.
Understanding the Tuscan Climate
Tuscany’s weather is as varied as its landscapes. For what to wear in Tuscany across seasons, think layers that handle light shifts in temperature and terrain.
- Spring & Autumn: Pleasantly warm during the day with cooler evenings. Layers are key—think lightweight sweaters, a tailored trench, or a soft wrap for evenings on the terrace.
- Summer: Hot and dry, especially inland. Linen, cotton, and breathable fabrics will keep you comfortable and stylish, whether exploring hilltop towns or lingering over lunch.
- Winter: Cool with occasional rain, especially in Florence and the countryside. A warm coat, cozy knits, and leather boots are ideal for quieter explorations.
- Year-Round Tip: Even in summer, pack a light layer. Nights can turn cool, and indoor spaces like churches or wine cellars often feel chillier than expected.
For a more detailed look at what to expect each month, including major festivals and crowd levels, be sure to read the ‘Best Times to Visit’ section in our Tuscany Travel Guide.
Tuscany Beauty Essentials — Made for Tuscany
The Tuscan sun is generous—these Tuscany skincare tips keep your glow travel-proof.
Sunscreen & Moisturizing Combo
Instead of generic SPF, choose formulas that truly hydrate while shielding in warm, windy conditions:
- EltaMD UV Replenish Broad‑Spectrum SPF 46 — A dermatologist’s pick for combining hydration and sun defense in one. Perfect for inland days of exploration. Find it on Amazon.
- La Roche‑Posay Anthelios Ultra‑Light Fluid — Lightweight, elegant, and beloved for its invisible finish. A French favorite that translates beautifully to Tuscan light. Find it on Amazon.
- Neutrogena Collagen Bank SPF Moisturizer — Lightweight and anti‑aging, it balances defense and comfort. Find it on Amazon.
Hair Oils & Serums Tailored to Tuscan Air
From dry hilltops to seaside humidity, protect your strands with these luxe options:
- Aveda Miraculous Hair Oil — A cult favorite noted for 195% more shine, frizz control, and heat protection—light, botanical, and breezy enough for fine, sun-strewn hair.
- Virtue Healing Oil — Endorsed by stylists for imparting glossy strength and softness with a whisper, rather than a weighty finish. Find it on Amazon.
- Alfaparf Milano Semi di Lino Cristalli Liquidi Hair Serum — Italian flaxseed meets thermal protection; a touch of the old country, crafted for shine, control, and radiant resilience. Find it on Amazon.
Carry-On Ready Tuscany Beauty Essentials — Sticks, Balms, and Bottle-Free Finds
Traveling through Tuscany calls for beauty that works as hard as your wardrobe. These solid and stick essentials aren’t just TSA-friendly — they’re part of a polished, minimalist kit that keeps your vanity light while still delivering luxury. Think glow without glitter, hydration without heaviness, and formulas that move effortlessly from flight to Florence
Complexion Sticks
- Jet Set Splurge: Ogee Sculpted Complexion Stick — Skincare-infused, organic, and luxuriously smooth, it gives a dewy (never oily) finish. Perfect for golden hour in the Val d’Orcia. Find it on Amazon.
This is what I reach for when I want skin to look alive, not airbrushed—ideal for golden hour in the Val d’Orcia. - Curated Classic: TIRTIR Mask Fit Red Cushion Foundation — Lightweight, buildable, and heat-resistant with hibiscus and red propolis extracts. Coverage that feels like nothing at all. Find it on Amazon.
It’s incredibly lightweight and feels like I’m wearing nothing at all… the coverage is beautifully buildable without ever looking cakey.
Blush Balms & Multi-Sticks
- Jet Set Splurge: Chanel Les Beiges Healthy Glow Lip and Cheek Balm — A luxe tinted balm that doubles as a cheek tint. Dab, blend, and look polished without a mirror.
It’s the kind of product you can apply without a mirror and still look pulled together. - Curated Classic: e.l.f. Monochromatic Multi Stick — Shea butter and vitamin E deliver hydration with a fresh, radiant glow. One sleek stick for lips, cheeks, and lids. Find it on Amazon.
It’s a minimalist’s dream: one sleek stick that does it all.
Shopping in Tuscany: A Curated Gift Guide
If your suitcase has wiggle room, my Tuscany shopping guide highlights heirloom pieces to bring home.
If there’s one indulgence to bring home from Tuscany, let it be an heirloom piece. Think a hand-loomed silk scarf from Antico Setificio Fiorentino, a Borsalino hat for vineyard days, or a vial of Santa Maria Novella’s centuries-old fragrance. These aren’t just souvenirs — they’re part of the region’s living legacy of craftsmanship.
To help plan your shopping excursions or even arrange for a personal shopping guide in Florence, consult our list of boutique specialists in the Tuscany Travel Resources edit.
Shopping Experiences
- Santo Spirito & Oltrarno Boutiques
Escape the tourist bustle and wander into Santo Spirito in Oltrarno, one of the best places to shop in Florence, where independent ateliers brim with contemporary leather shoes, hand-cut paper journals, and vintage couture. The vibe? Quiet drama and authentic craft. - Street Doing Vintage Couture (Via dei Servi)
A curated slot of fashion nostalgia, run by two visionary Florentines. Rich in color and history, their vintage finds channel decades—making each piece feel personal and rare. - Jewelry on the Ponte Vecchio
Antique gold shops glint over the Arno. Look for one-of-a-kind designs from centuries-old ateliers, like Buccellati or Damiani, especially when the afternoon light strikes just right. - Via de’ Tornabuoni
Florence’s elegant promenade of haute couture: Gucci, Ferragamo, Bulgari, and more grace the windows—set against palazzo façades that exude Renaissance gravitas.
What to Bring Home
- A Silk Scarf from Antico Setificio Fiorentino
Since 1786, this Florentine atelier has been weaving silk on antique looms, preserving traditions that date back to the Renaissance. These silk scarves are heirlooms in the making. - Leather from Scuola del Cuoio
The artisan leather school inside Santa Croce in Florence. A crossbody or belt here isn’t just an accessory — it’s wearable history, crafted in the shadow of a Renaissance church. - A Statement Hat from Borsalino
This iconic Italian hatmaker (since 1857) makes timeless felt hats and elegant straws. Imagine a Tuscan summer dress elevated instantly with a wide-brimmed Borsalino at a vineyard tasting. - Jewelry from Buccellati
Family-run since the Renaissance, known for hand-engraved gold and silver that feels like lace in metal. A delicate bracelet or ring is an indulgence you’ll keep forever — but it’s also unmistakably Italian. - A Pair of Handcrafted Loafers from Gucci or Tod’s
Gucci’s heritage is deeply Florentine; a pair of horsebit loafers feels luxe yet practical for cobblestones. Tod’s driving shoes, meanwhile, are pure Italian sprezzatura — elegant but understated. - Perfume from Officina Profumo-Farmaceutica di Santa Maria Novella
Founded by Dominican friars in 1221, this is one of the world’s oldest pharmacies. Their Acqua della Regina cologne is said to have been created for Catherine de’ Medici. That’s a travel indulgence and a story.
Final Tips For What to Wear in Tuscany
- Wear block-heeled sandals or sleek sneakers—smart choices for Tuscany travel outfits on cobblestones.
- Avoid shorts in churches and some upscale restaurants.
- Always carry a light layer for cooler evenings.
Continue exploring our Tuscany Edits
Ready to bring Tuscany’s stories to life? Start your reading (and viewing) list, then step into the art, food, and history that inspired them.
Tuscany Destination Guide — Plan scenic drives, medieval hill towns, and learn the best time to visit Tuscany with our in-depth Tuscany travel guide.
Books & Films — Curate your own list of books set in Tuscany and films about Tuscany that bring the region’s art, food, and history to life before you go.
Exclusive Experiences — Discover exclusive Tuscany experiences like private vineyard tastings, artisan ateliers, and luxury after-hours tours of Renaissance art.
Travel Resources — Find the Tuscany travel resources you need: trusted guides, boutique hotels, and smart tools to make your trip effortless.